Why do people love infographics so much? Why do they read them from top to bottom and share them on social media like candy? Maybe it’s because they’re fun to look at and read. Perhaps it’s because infographics communicate complex ideas and data in an entertaining, imaginative way. Or it could be that infographics are…

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You work hard to write the perfect email – and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get personal. Let’s face it – no one gets excited by dry toast, which is precisely why…

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