I know a few readers are going to take issue with what I’m about to say. That’s okay. If you don’t like this or you think it’s morally wrong, then simply don’t do it. For everyone else, riddle me this: What do Abigail Van Buren (Dear Abby), Anne Hathaway, Ann Rice, Ayn Rand, Dr. Seuss,…

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So many products are simply a rehash of other products, and the same goes for books, too. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what…

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