Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win – or even someone who came in dead last. In 1988, Eddie “The Eagle” Edwards became the first competitor since 1928 to represent…

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Okay, your competition has been around longer than you. They know more than you about your customers, your products, your marketing… …let’s face it – they’re race horses, and you’re a mule. But what does that mean? New marketers feel like they are coming into a race when it’s three-quarters over. Seasoned marketers know more,…

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