I’ve seen this time and again. Someone builds a nice little site, or product, or some sort of residual income stream. Then they spend their time tweaking it and trying to increase the income from it. They’re good at SEO and so they tweak and tweak and tweak to make the most money possible from…

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You already know all about scarcity. The scarcer something is, the more people tend to want it. That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items…

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I know a few readers are going to take issue with what I’m about to say. That’s okay. If you don’t like this or you think it’s morally wrong, then simply don’t do it. For everyone else, riddle me this: What do Abigail Van Buren (Dear Abby), Anne Hathaway, Ann Rice, Ayn Rand, Dr. Seuss,…

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