So many products are simply a rehash of other products, and the same goes for books, too. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what…

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In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars –…

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