If you know how to do just two things online, you can be a true online marketing success. Those things are: Building a profitable sales funnel and… …list building. Which is why I like to talk about both of these things so much. Now to be fair, you don’t actually have to know how to…

Why do people love infographics so much? Why do they read them from top to bottom and share them on social media like candy? Maybe it’s because they’re fun to look at and read. Perhaps it’s because infographics communicate complex ideas and data in an entertaining, imaginative way. Or it could be that infographics are…

You’ve got to remember that the one thing Facebook cares about is keeping people on Facebook as long as possible, so they can show as many ads as possible and make the most money they can. That’s why they’re going to push posts that are getting attention to the tops of peoples’ newsfeeds. Now here’s…

Just as your credit score is important in getting a loan, your Quality Score has huge influence over the cost and effectiveness of your paid search campaigns. So what is Quality Score? It’s Google’s rating of the quality and relevance of your keywords and PPC ads. And it’s used to determine the cost you’re paying…