There once lived a pair of twin brothers, they did everything together. They grew up together, played together, went to school together, graduated and went to the same university together. Eventually they started a business together and became very successful. They were alike in almost every way, in every way but one, one brother always…

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I’ve seen this time and again. Someone builds a nice little site, or product, or some sort of residual income stream. Then they spend their time tweaking it and trying to increase the income from it. They’re good at SEO and so they tweak and tweak and tweak to make the most money possible from…

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You already know all about scarcity. The scarcer something is, the more people tend to want it. That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items…

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Your customers are bombarded daily by the same types of offers – so how can you stand apart from the crowd? Let’s take the online marketing niche as an example: Everyone is proclaiming to have THE product that will enable ANYONE to make a million dollars this year, or more. Prospects are confused because there…

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So many products are simply a rehash of other products, and the same goes for books, too. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what…

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Okay, your competition has been around longer than you. They know more than you about your customers, your products, your marketing… …let’s face it – they’re race horses, and you’re a mule. But what does that mean? New marketers feel like they are coming into a race when it’s three-quarters over. Seasoned marketers know more,…

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You work hard to write the perfect email – and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get personal. Let’s face it – no one gets excited by dry toast, which is precisely why…

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The ‘secret’ isn’t all that secret, and yet most marketers get this wrong. You simply have to give a much higher value than the price that subscribers pay, and two things will happen: They will join in droves, and they will STAY and continue to pay. It doesn’t matter if you’re charging $10 a month…

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