A long time ago in a war-torn land far away, two kingdoms fought, they had fought for many years, so many in fact that they couldn’t even remember what had started the war. In an effort to end the conflict that had (for so long) resulted in stalemate, the king on one side ordered that…

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You’ve been wanting to start an online business, but you keep putting it off. You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it. Or maybe you just want to exercise more or eat better, so you have the energy to run…

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Your customers are bombarded daily by the same types of offers – so how can you stand apart from the crowd? Let’s take the online marketing niche as an example: Everyone is proclaiming to have THE product that will enable ANYONE to make a million dollars this year, or more. Prospects are confused because there…

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Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win – or even someone who came in dead last. In 1988, Eddie “The Eagle” Edwards became the first competitor since 1928 to represent…

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I know a few readers are going to take issue with what I’m about to say. That’s okay. If you don’t like this or you think it’s morally wrong, then simply don’t do it. For everyone else, riddle me this: What do Abigail Van Buren (Dear Abby), Anne Hathaway, Ann Rice, Ayn Rand, Dr. Seuss,…

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So many products are simply a rehash of other products, and the same goes for books, too. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what…

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Okay, your competition has been around longer than you. They know more than you about your customers, your products, your marketing… …let’s face it – they’re race horses, and you’re a mule. But what does that mean? New marketers feel like they are coming into a race when it’s three-quarters over. Seasoned marketers know more,…

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You work hard to write the perfect email – and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get personal. Let’s face it – no one gets excited by dry toast, which is precisely why…

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The ‘secret’ isn’t all that secret, and yet most marketers get this wrong. You simply have to give a much higher value than the price that subscribers pay, and two things will happen: They will join in droves, and they will STAY and continue to pay. It doesn’t matter if you’re charging $10 a month…

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In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars –…

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