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Archive for February 2018

Sneaky Tips To Get Your Emails Opened

You work hard to write the perfect email – and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get personal. Let’s face it – no one gets excited by dry toast, which is precisely why…

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The Secret To Making A Fortune In Continuity Programs

The ‘secret’ isn’t all that secret, and yet most marketers get this wrong. You simply have to give a much higher value than the price that subscribers pay, and two things will happen: They will join in droves, and they will STAY and continue to pay. It doesn’t matter if you’re charging $10 a month…

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How to Stop Making Lousy Decisions

In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars –…

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